11 Reasons to Use Digital Menu Boards for Restaurants

What are Digital Menu Boards? Digital menu boards are to show electronic menus on digital display screens, typically mounted on the wall or placed in a prominent place. It allows your customers to take a look at your menu while they’re still waiting in line and to see what their options are before they get to the counter.

1. Easy and Convenient
Digital signage menus offer a win-win solution for both you and the customer. Customers appreciate digital boards because they help to present information in an easily digestible way and are eye-catching. From a manager’s or owner’s perspective, especially in quick-service restaurants, a digital signage menu is incredibly easy to update. It can help to keep the business running more efficiently overall.

2. Cost-Effective
Regularly printing out restaurant menus and having to order new posters every time your many changes can get pretty pricey. When you use a digital type instead, you will not incur any further costs when you update your menu.

3. Better Customer Experience
When a customer is new to a restaurant, it can sometimes be confusing to understand what food items are offered and what the options are. A digital restaurant menu shown on display can help to make the experience more pleasant and simpler for new customers. In addition to this, having the experience be more interactive and visual can help customers enjoy their time at your restaurant as well as help to reduce the time that they wait.

4. Help Boost Your Sales
When you use a digital menu solution wisely, it can even boost your sales. One study looking at the use of it by Prime Burger found that their use brought in a 50% rise in sales within one year..

5. 24/7 Advertisements
If your digital menu is visible even when your restaurant is closed, you essentially have a salesperson delivering a marketing message at all hours of the day. It can be a great way to get the word out about your restaurant 24 hours a day, 7 days a week.

6. Highlight New or Special Items
If you have recently introduced new items onto the digital menu, it can be a wonderful place to advertise your new options. It can help new items go from obscure and unknown to quite popular much more quickly than if you only have a chalkboard or paper menus.

7. Easy to Update
When you use paper menus, you must incur new printing costs every time you change. Updating digital displays is incredibly simple and free of charge. To update your menu it will only take one person a couple of minutes to make changes. This is a huge time saver when you consider how long menu designs take when you are using printed materials.

8. Maintain Brand Consistency
Having a brand personality and ensuring that your marketing is consistent with your brand personality across all platforms is essential. When you use a digital board, it means that any marketing changes you make to your Internet presence can be reflected aesthetically in your restaurant right away. It also means that if your restaurant has several locations it’s easy to maintain consistent marketing.

9. Help Reduce Wait Time
Setting up menu board boards for restaurants can help diners waiting to decide what they’re going to order before they get to the counter. This means that lines will move more quickly, reducing wait time. Additionally, when restaurants choose to display other promotional material or interesting facts on their menu display, this can help keep waiting customers entertained and in good spirits.

10. Automatically Rotate Your Menus
Many restaurants have different available menus throughout the day. If your breakfast, lunch, and dinner menus have specific times when they start going into effect, you can automatically program your menu board and switch content. This is also helpful if you offer a special menu on the weekends, for brunch, or for happy hour.

11. Help Upsell Customers
The boards are great for displaying add-ons and upselling. This is a great tool for restaurants to help boost their overall sales by encouraging customers to purchase combo deals or add-ons.